Lil Nas X Welcomes ‘Industry Baby’ Into the World: Stream It Now

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After weeks of teasing and a viral marketing campaign surrounding a fake legal battle with Nike, Lil Nas X is finally giving fans the only they have been expecting with “Industry Baby.” The grassed-up new anthem, produced by Taking a Daytrip and Kanye West, sees Lil Nas X (and featured guest Jack Harlow) at his most triumphant. beginning with a horn fanfare, as if announcing its own arrival, “Industry Baby” sees the 22-year-old rapper touting his accolades over a driving beat and slick melody. “Baby bet, a, couple racks, a/ Couple Grammys on him, couple plaques, a,” he smirks within the opening lines of the song, before ultimately declaring that “this one is for the champions.”

“Industry Baby” is that the third during a string of 2021 singles for the rapper, most notably following his viral hit “Montero (Call Me By Your Name),” which topped the Billboard Hot 100. The rapper also announced that “Industry Baby” is going to be featured on his forthcoming debut studio album, Montero. In promoting the new track, Lil Nas got fans riled up online when he began posting a few “court” dates he had regarding his “Satan Shoes,” the collaboration with MSCHF that resulted during a since-settled lawsuit from Nike. The court date in question was clothed to be a minute-long sketch that acted as a teaser for the song, during which Lil Nas was placed on trial for being gay, leading to him being sentenced to jail time at “Montero prison .”

The rapper also went on the record early within the week to urge before any parents who may complain about the specific content of his new music video, warning them off the bat that he wouldn’t be acting as a babysitter. “saying this beforehand so y’all won’t blame me. THE INDUSTRY BABY VIDEO isn’t FOR YOUR KIDS,” he wrote. On Thursday, Lil Nas also shared a final heartfelt message to his younger self about the song, asking that he stay strong and erupt any negativity that he was feeling. “I need you to stay going. I want you to understand that you simply have the chance to be the person who you needed growing up,” he said. “I need you to prevent feeling pitying yourself. and that i need you to recollect that the sole one that has got to believe YOU is YOU.”

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