When Jeff Bezos rockets into space with Blue Origin’s first human flight Tuesday, spectators are going to be ready to watch the historic event on towering billboards in NY, Las Vegas, and Toronto. Branded Cities, a Phoenix-based company that owns a number of the foremost coveted big-city billboard space in North America, says it struck an agreement with Blue Origin to Livestream the whole launch. If you happen to be nearby, you’ll watch from the huge digital billboards referred to as “spectaculars” on the Thomson Reuters building in New York’s Times Square, Harmon Corner within the middle of the Las Vegas Strip, and Toronto’s popular Yonge-Dundas commercial district (at Eaton Centre, 10 Dundas East, and Atrium).
After an epidemic year during which numerous people shut themselves inside, you would possibly call it one giant leap for out-of-home advertising—and a literal sign of outside activations returning in a big way. If all goes consistent with the plan, this may mark the second live space broadcast and first space launch to grace the skyscrapers’ screens, said Steve Ellman, CEO and founding father of Branded Cities, which names Adweek’s parent company, Shamrock Capital, as an investor. the primary was when Nasdaq broadcasted a live interview from the International space platform on its iconic curved spectacular in Times Square. This month is an unprecedented one for personal spaceflight, with business moguls Jeff Bezos and Richard Branson launching their respective companies into space every week of every other. Branson and Virgin Galactic made it off the bottom July 11, and on July 14, a thought struck Ellman. “I basically said, ‘We could Livestream this from space.’”
He and Branded Cities COO and U.S. president Vaibhav Gupta reached bent a partner of Mark Bezos, Jeff Bezos’ brother, who are going to be joining him and two other passengers on the flight. By the afternoon of July 15, Mark Bezos skilled say he was interested. And within a couple of hours, they were off to the races. The activation came together in five days, from idea to launch. That took a team of nine Branded Cities employees working round the clock through the weekend. Come launch time, they’ll watch from a command center showing spectacular feeds altogether three cities. And they’re ready with backup feeds just in case something doesn’t go consistent with the plan, including weather delays.